Putting Employees in Charge of Reward Communication: An Intriguing Success Story
In a post from this week's WorldatWork conference in Philadelphia, blogger Ryan Johnson shares an interesting story about an HR department (at Minnesota company Best Buy) that decided to try a different approach to employee communication.
From Ryan's post:
At Best Buy, the HR department decided to try something a little different to increase employee participation in the 401(k) plan. They took a page out of the YouTube phenomenon and offered $1,000 cash to any employee or employee team that created the best short video encouraging employees to enroll. They were astounded to receive more than 30 entries, but they were even more astounded when the winning video was so effective at promoting 401(k) enrollment that their budget for match was reached.
Cool, eh?
Any readers from Best Buy who can weigh in with more info?
Dude - Where's the Video???
K
Posted by: KD | May 23, 2008 at 05:41 AM
Don't have it my man. Just linking to the story - I don't know that the video itself is out there in the public domain anywhere. If I'm able to get a link, I'll publish it.
Posted by: Ann Bares | May 23, 2008 at 05:50 AM
Found this link on YouTube. Is this the Best Buy video?
http://www.youtube.com/watch?v=VqpKgTmkHIk
Posted by: Catherine | May 27, 2008 at 04:16 PM
Catherine:
You rock - thanks for finding and sharing this! Hard to know for certain if this is the winning video or just one of the 30 entries - but it is worth checking out either way!
Posted by: Ann Bares | May 27, 2008 at 06:59 PM